One of the most common challenges I hear from people is that they struggle for ideas.

I know the feeling when you’re staring at a blank page.

The temptation is to drop a little prompt into ChatGPT - got any ideas for me?!

I’ve been there, struggling on a Sunday night for a newsletter post for the week. After being caught in this position more than once, I started asking myself - is this actually me? The big, fat answer was no, it wasn’t. I felt it and I knew it. The newsletter might have been polite and accurate, but it was forgettable and, more worryingly, not me.

It made me think - are we in danger of losing our voices if we let AI create and think for us? I believe the answer is yes. And when you’re building a brand, one of the worst things you can do is lose your voice because the moment you do, you sound like everyone else.

So I needed something to help me stay on the straight and narrow, so I created a super-simple habit that I run every Sunday.

If you’re staring at a blank page and tempted to drop that generic prompt, try this instead.

Noticed This Week is my 20-minute Sunday note - not a list of prompts, but a quick sweep of your week. You jot down what actually happened to you, what you noticed, who you helped, the problems you solved, and one belief that sharpened. It pulls up the details and stories only you could write, so by the end you’ve got three topics that sound like you (not the ChatGPT) ready for next week. If you want it, you can grab the template here - just make your own copy.

That’s it for this week.

Keep building,
Alex

Me and other speakers at the Blackbox Nutrition Conference

PS: It was great to speak at the Blackbox Nutrition Conference last week, brilliant to be in a room full of driven practitioners looking to build their brand and business. Thanks again to James Morehen and Dan Martin for having me. If you’d like me to speak to your team, organisation or at an event, just drop me a note here.

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