How hating social media can be your super power

If you’re a founder and the thought of showing up on social media every day makes you cringe - I get it.

I hate social media.
I’m not good at posting all the time.
I don’t have time to be the face of the business.

I hear that from founders all the time.

And honestly, I’ve said some of those things myself.

Because I don’t want to spend 3 hours a day scrolling, commenting, and overthinking content.

I’ve got a business to build - and so do you.

But here’s the tension:
Visibility still matters.

If people don’t know what you do, who you help, or how to work with you - you can have the best offer/product/business in the world and still be invisible.

So no, I don’t love social media. But I love what it can unlock.

You don’t need to chase trends or be constantly on the feed.
You need a system that fits your life - and fuels your business.

This is the work I do with founders every week:

• Helping them get clear on their message

• Building systems that feel natural and scalable

• And making sure their personal brand actually drives results

Is my own system perfect? No.
I’m always refining it - just like you are.

But it’s built on what works.
And more importantly - what’s sustainable.

A Thought to Leave You With → What Does Creating Visibility Look Like for You?

Not what the gurus say.
Not what the algorithms want.
What works for you.

That’s the real question.
Because if you can answer that - and build around it - you’ll stay visible, consistent, and trusted.

Not burnt out.

And that’s what builds a brand that actually grows your business.

That’s it for this week.

See you next Thursday.

Keep building,

A