The 7-Figure Partnership Framework

Partnerships are one of the most important strategic tools for growing your personal brand and business. But if you’re only thinking about money, you might be missing out on bigger opportunities.

As a founder, solo entrepreneur or expert, there are many types of partnerships you can explore. Whether it’s collaborating with another expert, forming joint ventures, securing content collaborations or leveraging speaking engagements - each partnership brings something unique to the table.

A few examples of partnerships

• Joint Ventures: Collaborating with another founder on a project that aligns with both of your missions

• Speaking Engagements: Using conferences or panels to showcase your thought leadership and expand your network

• Content Collaborations: Partnering with peers to create valuable content like webinars or blog posts that showcase your expertise

• Affiliate Programs: Promoting complementary services or products for commissions or exposure

• Advisory Roles: Offering your expertise in exchange for equity or strategic influence within a business

However, not all partnerships are created equal. That’s why I created the DAMPER Framework, which has helped me and my clients secure partnerships collectively worth over 7-figures in value. It’s not just about the money - it’s about assessing the total value a partnership can bring to your brand.

Here’s how the DAMPER Framework works:

DAMPER Framework for evaluating partnerships

• Distribution: Will this partnership help you reach a larger, relevant audience? It’s about expanding your reach with purpose.

• Access: Can this deal give you access to influential people, exclusive opportunities or essential tools? Connections and resources often provide more value than cash.

• Money: Is the compensation fair? Of course, it matters, but there’s so much more to consider.

• Product: Can the partnership offer early access to new products or tools that can be shared with your audience or customers? These can boost your credibility and content.

• Experience: Will this deal provide hands-on experience in a particular industry or with a well-known brand, further elevating your authority?

• Relationships: Can it help you build key relationships with key opinion leaders, brands or leaders of organisations or other influential people?

Apply this to your personal brand

When assessing a partnership, go beyond the initial offer. Consider how it can contribute to your vision and long-term goals.

The DAMPER Framework ensures you're maximising every opportunity - whether it's distribution, relationships or experiences - that can build your brand's value over time.

Final thought...

Partnerships are not just about compensation - they’re about alignment with your long-term vision and goals. The DAMPER Framework helps you assess every opportunity holistically, ensuring that you’re building relationships and gaining access to the resources and experiences that will elevate your personal brand.

By thinking strategically and focusing on the overall value beyond just money, you’ll create partnerships that grow with you and amplify your brand far beyond financial returns.

Well, that's all for this issue. I hope you enjoyed it.

See you next Thursday.

Keep building,

A

PS: I’m hosting a live Personal Brand Foundation Workshop on Tuesday 5th November, from 5:00 PM to 7:00 PM (UK time). We’ll dive into all the essentials of building a strong personal brand, from defining your vision and mission to crafting a clear brand message. It’s an interactive 2-hour session, and I’m keeping it intimate with just 12 spots available. It’s £50 for a deep dive that will leave you with actionable steps and personalised feedback. Let me know if you’d like to reserve a spot below.